Shoe sizes vary greatly from country to country. For instance, a US size 9 might not correspond directly to a Korean size. This discrepancy results in frequent mismatches, especially when customers are shopping from international brands or marketplaces. Returns not only disappoint customers but also add pressure on logistics and refund systems.

Introducing the ACBUY Spreadsheet System

ACBUY has built a dynamic spreadsheet tool that integrates sizing data from 45 countries. This system allows real-time size conversion and personalized recommendations. For example, when a customer from Korea tries to purchase shoes labeled in US sizes, the ACBUY spreadsheet triggers an automatic pop-up message: “We recommend sizing down by 0.5.” Along with the suggestion, an interactive foot-measuring tutorial is displayed to guide the customer toward the best fit.

Linking Shipping and Returns Data

But ACBUY didn’t stop there. The spreadsheet is also linked with ACBUY's shipping cost database. In regions with historically high return rates (such as the Middle East, where returns exceed 20%), the system automatically enables pre-paid return labels and recommends size insurance during checkout. This proactive approach minimizes friction for the customer and reduces potential losses for sellers.

Tangible Results: Fewer Returns, Happier Customers

Since implementing the spreadsheet-driven solution, ACBUY has seen a 31% decrease in shoe-related disputescustomer satisfaction rate of 89%. Shoppers appreciate the accurate recommendations and effortless return options, making them more confident in purchasing footwear online.

Conclusion